From Touchdowns to Dream Homes: Joe Milton’s Exciting NIL Venture with Ryan Coleman and Hometown Realty


Spyre Sports Group, a leading talent agency, has facilitated Joe Milton III’s partnership with Ryan Coleman and Hometown Realty. The NIL collective, run by Spyre Sports Group, supports Tennessee student-athletes through a monthly membership program. This collective has already distributed more than $13.5 million in NIL deals to athletes, showcasing its commitment to empowering athletes’ opportunities.


Through a series of community-driven events and collaborations, Joe Milton III and Ryan Coleman Tennessee’s Realtor® aim to inspire, uplift, and contribute to Knoxville’s growth both on and off the field.

Joe Milton III's legendary throw in 'Go Deep' NIL commercial

Joe Milton III’s legendary throw in ‘Go Deep’ NIL commercial

About Ryan Coleman and Hometown Realty:

Ryan Coleman, Broker-Owner of Hometown Realty is Knoxville’s leading real estate agency, renowned for delivering unparalleled service and expertise to its clients. With a commitment to community engagement and a history of excellence, Hometown Realty continues to make a lasting impact in the Knoxville real estate market.




Hometown Realty is a Proud Sponsor of the Tennessee Volunteers:

As Tennessee’s Realtor®, we are proud to partner with the University of Tennessee’s athletic program each year. Our partnership with UT athletics is a powerful way for us to align our brand with the community pride and passion that surrounds this beloved institution. By supporting UT athletics, we demonstrate our commitment to not only providing exceptional real estate services but also investing in the success and growth of the community we serve. Overall, our partnership with the University of Tennessee’s athletic program allows us to give back to the community we are proud to call home.

Did you know we are giving away free tours of the Tennessee Athletics Departments at UT? If you are one of our great clients give us a call to set up an exclusive VIP tour! For more information visit the VIP TOUR page! This is completely free, we want to give back to our awesome clients & potential clients!

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About the Author
Ryan Coleman
Ryan is from Richmond Virginia and attended college here in Knoxville Tennessee. He is married to his beautiful wife April, they have one daughter and one son who reside in Knoxville. Ryan is a highly trained, knowledgeable Real Estate Broker and Investor (owning both Residential Investment & Commercial Real Estate). For over 20 years, Ryan has spent much of his time helping buyers and sellers find their perfect dream home, devoting his personal attention during the entire transaction until and beyond closing.